Today, across the world, a lot of businesses are becoming close knit and are moving towards more sustainable means of marketing and advertising. In the end, both companies and businesses have realized the importance of Digital Marketing and started investing into it. But here is a different ball game—does Digital Marketing belong to the marketing professionals alone? The answer is—NO. The role of Digital Marketing is spread beyond brand awareness and hardcore advertising. Companies, businesses, and individual personalities alike have realized its importance in the present scenario. They are using these skills for a better connect with the market, boost online reputation and presence, and stay ahead of the competition.